Cistanche Desertico Embalaža za pijačo – avtor Lei Wen

Delo Cistanche Desertico Embalaža za pijačo avtorja Lei Wen je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Cistanche Desertico Embalaža za pijačo

avtor/ica: Lei Wen

Naročnik: Tocreate Brand

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #182731

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Cistanche Desertico Embalaža za pijačo

Cistanche Desertico je embalažni dizajn za rastlinsko pijačo, izdelano s peptidom cistanche deserticola. Embalaža je kompaktna škatla, ki se zlahka prilega v torbo. Struktura je lahka in modularna, tako da je mogoče pijačo iz nje vzeti že po enem samem koraku odpiranja. Škatla je izdelana iz belega kartona z zlatim folijskim tiskom, kar podpira minimalističen in formalen vizualni slog. Dizajn se oddaljuje od težkega videza tradicionalne embalaže za tonike in nagovarja vsakodnevne navade mladih pisarniških delavcev.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Cistanche Desertico Embalaža za pijačo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Cistanche Desertico Embalaža za pijačo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Cistanche Desertico Embalaža za pijačo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimenzije in embalaža: 230*158*145毫米
Oznake: Big health brands, plant-based beverages, packaging design
Proizvodna tehnologija: White cardboard box with gold foil stamping.
Oblikovalski izziv: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Raziskave: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiracija: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Trajanje projekta: The project will be launched in 2025 and enter the production and sales phase.
Potek delovanja: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patenti: donge ejiao
Člani ekipe: LEO