Stumbras Vodka Etikete by Studija Creata

Stumbras Vodka Etikete by Studija Creata is a highly esteemed winner of the very prestigious 2014 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2014

Stumbras Vodka Etikete

by Studija Creata

Client: Stumbras

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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Colors

The Design

About Stumbras Vodka Etikete

Ta kolekcija vodke Stumbras oživlja staro tradicijo izdelave litovske vodke. Zasnova naredi star tradicionalen izdelek in je pomemben za današnjega potrošnika. Zelena steklena steklenica, datumi, pomembni za izdelavo litovske vodke, legende, ki temeljijo na resničnih dejstvih, in prijetne, privlačne podrobnosti - ukrivljen izrez, ki spominja na stare fotografije, nagnjena palica na dnu, ki dopolnjuje klasično simetrično kompozicijo, ter pisave in barve, ki prenašajo identiteto vsake podznamke - vse naredijo tradicionalno kolekcijo vodke nekonvencionalno in zanimivo.

The Recognition

About the Srebrna nagrada A' Design Award

Stumbras Vodka Etikete je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Stumbras Vodka Etikete se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Stumbras Vodka Etikete je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas