Propeller Etikete – avtor Studija Creata

Delo Propeller Etikete avtorja Studija Creata je izjemno cenjeni dobitnik prestižne nagrade 2014 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2014

Propeller Etikete

avtor/ica: Studija Creata

Naročnik: Stumbras

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Barve

Dizajn

O dizajnu Propeller Etikete

Propeller je zbirka žganih pijač z različnih koncev sveta, povezana z temo letalskih potovanj in pilotskim popotnikom kot znakom blagovne znamke. Značilnosti vsake vrste pijače so razkrite s številnimi ilustracijami, napisi, ki spominjajo na letalske značke in skice, ki služijo kot recepti za koktajle. Večplastni dizajn dopolnjujejo različni toni barvne folije, različni laki, vzorci in vtiskanje.

Priznanje

O nagradi Zlata nagrada A' Design Award

Propeller Etikete je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Propeller Etikete se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Propeller Etikete ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimenzije in embalaža: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Oznake: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Proizvodna tehnologija: Flexo printing, cold foil, glossy and matt varnish, embossing.
Oblikovalski izziv: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Raziskave: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiracija: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Trajanje projekta: Started in 2013, the collection will be expanded with other beverages.
Potek delovanja: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Člani ekipe: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Zasluge za slike: Edgaras Marozas