Lithuanian Vodka Gold Oblikovanje embalaže za vodko by Studija Creata

Lithuanian Vodka Gold Oblikovanje embalaže za vodko by Studija Creata is a highly esteemed winner of the very prestigious 2015 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2015

Lithuanian Vodka Gold Oblikovanje embalaže za vodko

by Studija Creata

Client: Stumbras

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Lithuanian Vodka Gold Oblikovanje embalaže za vodko

Čistoča in bistrost sta glavni lastnosti, ki odražajo kakovost vodke. To je bilo treba poudariti pri prenovi blagovne znamke Lithuanian Vodka Gold – vodilne blagovne znamke vodke v Litvi. Hkrati so bili uvedeni elementi nacionalne identitete – ime Lithuanian Vodka samo je zahtevalo to izbiro. Pristni etnični motivi so bili preoblikovani v sodobno, preprosto kompozicijo. Ko je bila masivnost stare etikete odpravljena in nadomeščena z lahkotno, perforirano dekoracijo, je zlato začelo sijati na veliko bolj eleganten način.

The Recognition

About the Bronasta nagrada A' Design Award

Lithuanian Vodka Gold Oblikovanje embalaže za vodko je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Lithuanian Vodka Gold Oblikovanje embalaže za vodko se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Lithuanian Vodka Gold Oblikovanje embalaže za vodko sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas