AS & Palitra Razstavni Dizajn by Viktor Bilak

AS & Palitra Razstavni Dizajn by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 Železna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ŽeleznaInterier· 2016

AS & Palitra Razstavni Dizajn

by Viktor Bilak

Client: Expolevel

Železna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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Colors

The Design

About AS & Palitra Razstavni Dizajn

Glavni cilj stojala AS & PALITRA je predstaviti ozadje izdelkov podjetja kot element notranje opreme na razstavi MosBuild 2016. Prevladujoči element estetskega koncepta stojala je pergola. Konci strešnih nosilcev, nameščenih zunaj stojala, ustvarjajo iluzijo preoblikovanja notranjosti v zunanjost. Prostor stojala, ki ga organizirajo loki in tramovi, drobci sten z ozadjem in ustvarjajo učinek odprtosti.

The Recognition

About the Železna nagrada A' Design Award

AS & Palitra Razstavni Dizajn je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od AS & Palitra Razstavni Dizajn se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si AS & Palitra Razstavni Dizajn zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.
Dimensions & Packaging: The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.
Tags: The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light
Production Technology: The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.
Design Challenge: The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
Research: The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.
Inspiration: The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.
Project Duration: The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.
Operation Flow: The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.