Alita Oblikovanje steklenice in etiket by Studija Creata is a highly esteemed winner of the very prestigious 2017 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.
SrebrnaEmbalaža· 2017
Alita Oblikovanje steklenice in etiket
Client: Mv Group
Srebrna nagrada A' Design Award Winner in Embalaža Category
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The Design
About Alita Oblikovanje steklenice in etiket
Glavni cilj prenove je povečati splošno prepoznavnost blagovne znamke in poudariti značilne lastnosti, kot so klasične proizvodne metode, surovine in kakovost. Celotna prenova blagovne znamke ALITA vključuje novo steklenico, prenovljen logotip, monografijo, kapsulo in oblikovanje etiket. Izdelki zdaj vsebujejo več elementov, značilnih za kategorijo penečih vin in šampanjcev, z uvedbo lahkega klasičnega pridiha in določene solidnosti, vendar ohranjajo splošno precej sodoben in lahkoten občutek.
The Recognition
About the Srebrna nagrada A' Design Award
Alita Oblikovanje steklenice in etiket je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Alita Oblikovanje steklenice in etiket se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Alita Oblikovanje steklenice in etiket je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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