Fattoria il Gambero - Winery Vizualna Identiteta by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
ŽeleznaGrafika· 2017
Fattoria il Gambero - Winery Vizualna Identiteta
Client: Ferrariodesign
Železna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Vizualna Identiteta
Fattoria il Gambero se je na trg uvrstila z dinamičnim in sodobnim pristopom, da bi okrepila lastno zgodovino, ki sega v leto 1880. To je razlog za blagovno znamko stiliziranega "G"; daje občutek, kot da bi zamašek odmašil steklenico, in je podoben cesti, ki vodi do podjetja. Pisava sans serif doda vsebino temu nekoliko abstraktnemu simbolu in neizogibno povezuje njegovo starodavno preteklost s sedanjostjo. Barve dajejo celotni podobi inovativen pridih, nekatere značilnosti preteklosti pa so ohranjene, na primer v embosiranem papirju brošure.
The Recognition
About the Železna nagrada A' Design Award
Fattoria il Gambero - Winery Vizualna Identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Fattoria il Gambero - Winery Vizualna Identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Fattoria il Gambero - Winery Vizualna Identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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