Mrs T Korporativni dizajn – avtor Julia Hell

Delo Mrs T Korporativni dizajn avtorja Julia Hell je izjemno cenjeni dobitnik prestižne nagrade 2018 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2018

Mrs T Korporativni dizajn

avtor/ica: Julia Hell

Naročnik: Mrs T

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #60957

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Barve

Dizajn

O dizajnu Mrs T Korporativni dizajn

Gospa T je korporativni dizajn za manufakturo vrhunske hrane, ki uporablja čaj kot sestavino v pecivu in delikatesah. Vizualna identiteta ima čist in eleganten videz, pri čemer prevladuje bela embalaža, podprta s tremi korporativnimi barvami. Logotip deluje kot okvir, ki označuje vsak izdelek, narejen v manufakturi, in je na vizitkah odtisnjen z zlato vročo folijo. Izbrane pisave spominjajo na ročno pisane etikete in poudarjajo ročno izdelan značaj izdelkov. Vrečke in stekleni kozarci so zapečateni in označeni na zunanji strani, da se zaščiti hrana v notranjosti.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Mrs T Korporativni dizajn je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Mrs T Korporativni dizajn se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Mrs T Korporativni dizajn sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimenzije in embalaža: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Oznake: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Proizvodna tehnologija: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Oblikovalski izziv: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Raziskave: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiracija: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Trajanje projekta: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Potek delovanja: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Člani ekipe: Frontend Developer: Jannis Hell
Zasluge za slike: All Images: Photographer / Jannis Hell, 2017