Niannujiao Jiaoding Flagship Store Vodilna trgovina by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Vodilna trgovina by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Železna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ŽeleznaInterier· 2019

Niannujiao Jiaoding Flagship Store Vodilna trgovina

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Železna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Vodilna trgovina

Vodilna trgovina Niannujiao Jiaoding je maloprodajni notranji prostor v Pekingu na Kitajskem, ki v enem prostoru velikosti 180 kvadratnih metrov združuje dve znamki ženske mode. Zasnova temelji na konceptu uravnotežene nevtralnosti. Slog, barve, pretok gibanja, funkcija in ponudba izdelkov so uravnoteženi tako, da vsaka znamka ohrani svoj lastni značaj. Niannujiao je eleganten in jasen, medtem ko je Jiaoding moderen, preprost in moden. Uporabljeni materiali vključujejo sivo skrilavčeve ploščice, bronasto jekleno prevleko, čisto ogledalo, belo in rožnato barvo, lesene plošče, tkanino in umetni teraco.

The Recognition

About the Železna nagrada A' Design Award

Niannujiao Jiaoding Flagship Store Vodilna trgovina je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Niannujiao Jiaoding Flagship Store Vodilna trgovina se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Niannujiao Jiaoding Flagship Store Vodilna trgovina zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi