Logotype SETMA Logotip – avtor Mateus Matos Montenegro

Delo Logotype SETMA Logotip avtorja Mateus Matos Montenegro je izjemno cenjeni dobitnik prestižne nagrade 2019 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2019

Logotype SETMA Logotip

avtor/ica: Mateus Matos Montenegro

Naročnik: Mateus Matos Montenegro

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Logotype SETMA Logotip

Blagovna znamka SETMA, Občinski sekretariat za turizem in okolje Jijoca de Jericoacoara, predstavlja harmonično pokrajino in naravne čudesa mesta, od modre lagune, serote, preluknjenega kamna, morja in kultnega sončnega zahoda na sipinah. Oblikovalec je vse te elemente harmonično poenotil z uporabo ukrivljenih elementov sinusnih valov, ki predstavljajo frekvenco, ravnovesje in ravnotežje med vsemi naravnimi lepotami in izkušnjami, ki jih mesto ponuja, saj jih prebivalci in številni obiskovalci po vsem svetu štejejo za lepe.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Logotype SETMA Logotip je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Logotype SETMA Logotip se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Logotype SETMA Logotip sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimenzije in embalaža: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Oznake: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Proizvodna tehnologija: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Oblikovalski izziv: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Raziskave: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiracija: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Trajanje projekta: The project started by the end of January 2018 and ended in the middle of March 2018.
Potek delovanja: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Člani ekipe: Mateus Matos Montenegro