Sparkling Juice Embalaža za pijače by Mao Ming and Yao Dabin

Sparkling Juice Embalaža za pijače by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2020

Sparkling Juice Embalaža za pijače

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Embalaža za pijače

Sparkling Juice je oblikovanje embalaže za gazirano sadno pijačo. Zasnova združuje etiketo z obliko steklenice. Poševno oblikovana etiketa sledi ukrivljenosti steklenice, majhna sadna etiketa pa nakazuje okus soka. Ročno izdelane ilustracije prikazujejo štiri živali – flaminga, leoparda, žirafo in kameleona – ki segajo proti štirim sadežem: limeti, marakuji, jagodi in liciju. Steklenica vsebuje 290 mililitrov in je visoka 20 centimetrov. Na etiketi sta uporabljeni vroče srebrno tiskanje in reliefni tisk.

The Recognition

About the Bronasta nagrada A' Design Award

Sparkling Juice Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Sparkling Juice Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Sparkling Juice Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming