InterBrasil Logotype Redesign Preoblikovanje Identitete Blagovne Znamke by Mateus Matos Montenegro

InterBrasil Logotype Redesign Preoblikovanje Identitete Blagovne Znamke by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2020

InterBrasil Logotype Redesign Preoblikovanje Identitete Blagovne Znamke

by Mateus Matos Montenegro

Client: InterBrasil

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About InterBrasil Logotype Redesign Preoblikovanje Identitete Blagovne Znamke

Navdih za premislek in prenovo blagovne znamke so bile spremembe v modernizaciji in integraciji v kulturi podjetja. Zasnova srca ne bi mogla več biti zunanja blagovni znamki, ampak navdihuje partnerstvo tako z zaposlenimi, kot tudi s kupci. Celostna zveza med ugodnostmi, predanostjo in kakovostjo storitve. Nova oblika je od oblike do barv vključila srce v B in zdravstveni križ v T. Dve besedi, ki sta se na sredini združili, je logotip izgledal kot ena beseda, en simbol, ki združuje R in B v srce.

The Recognition

About the Srebrna nagrada A' Design Award

InterBrasil Logotype Redesign Preoblikovanje Identitete Blagovne Znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od InterBrasil Logotype Redesign Preoblikovanje Identitete Blagovne Znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. InterBrasil Logotype Redesign Preoblikovanje Identitete Blagovne Znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro