Meat n Beer Oblikovanje Blagovne Znamke by Mateus Matos Montenegro

Meat n Beer Oblikovanje Blagovne Znamke by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2020

Meat n Beer Oblikovanje Blagovne Znamke

by Mateus Matos Montenegro

Client: Meat n Beer

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #87395

Raziščite storitve Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Oblikovanje Blagovne Znamke

Meso n pivo velja za vodilno trgovino, ki prodaja specialistično meso in pivo. Navdih za logotip je prišel iz združitve njihovih dveh vodilnih izdelkov. Iz tradicionalnih glav govedi s poudarjenimi rogovi, preoblikovanimi z ikonično zasnovo v sodoben rustikalni žični okvir, ki se prepleta z drugim tradicionalnim elementom, steklenico piva. Zveza je v pozitivnem in negativnem prostoru, jedrnato in elegantno v en sam simbol, kjer besedilo in slika tvorita eno samo sliko. Tipografija igra in meša industrijsko pisavo starega sloga s sodobnejšim Scriptom.

The Recognition

About the Bronasta nagrada A' Design Award

Meat n Beer Oblikovanje Blagovne Znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Meat n Beer Oblikovanje Blagovne Znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Meat n Beer Oblikovanje Blagovne Znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro