Bakers Dozen Egg Carton Škatla za jajca by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.
SrebrnaEmbalaža· 2020
Bakers Dozen Egg Carton Škatla za jajca
Client: Baker's Dozen Egg Cartons, LLC
Srebrna nagrada A' Design Award Winner in Embalaža Category
Verified Award Winner
Verify Award Status for #87428The Design
About Bakers Dozen Egg Carton Škatla za jajca
Škatla za jajca Baker's Dozen je za večkratno uporabo primerna škatla iz oblikovane papirne kaše, ki drži 13 jajc. Jajca so razporejena v dveh vrstah po štiri, med njima pa je vrsta petih. Škatla je izdelana iz 100-odstotno recikliranega papirja po tradicionalni metodi oblikovanih papirnih vlaken. Veliki pakirni stroji obdelujejo soda števila jajc, zato je škatla za 13 jajc namenjena majhnim proizvajalcem, ki jajca pakirajo ročno na kmečkih stojnicah in tržnicah. Vtisnjen logotip ohranja površino gladko, tako da lahko kmetje dodajo lastne etikete.
The Recognition
About the Srebrna nagrada A' Design Award
Bakers Dozen Egg Carton Škatla za jajca je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Bakers Dozen Egg Carton Škatla za jajca se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Bakers Dozen Egg Carton Škatla za jajca je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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