Subsidy Programme Series for Macao Vizualna identiteta by Chou In Leong

Subsidy Programme Series for Macao Vizualna identiteta by Chou In Leong is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2020

Subsidy Programme Series for Macao Vizualna identiteta

by Chou In Leong

Client: The Cultural Affairs Bureau

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Subsidy Programme Series for Macao Vizualna identiteta

Serija subvencijskih programov za Macao je vizualna identiteta, ustvarjena za javni subvencijski program, ki podpira glasbeno in modno ustvarjanje. Identiteta temelji na ideji, ki jo delita obe področji, in sicer na ustvarjalni inovaciji. Preprosti svinčniki so združeni z glasbenimi strunami in ravnili za oblikovanje jasnih podob, ki jih je enostavno brati. Predmeti so razporejeni na risalnem papirju in nato fotografirani, tako da se izvirni materiali neposredno pojavijo v končnih vizualnih podobah. Serija vabi javnost, da sodeluje v letnem programu.

The Recognition

About the Srebrna nagrada A' Design Award

Subsidy Programme Series for Macao Vizualna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Subsidy Programme Series for Macao Vizualna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Subsidy Programme Series for Macao Vizualna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology: pencils, music wires, rulers
Research: Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration: The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration: This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow: i try to do some easy reading visuals.

Read the Press Release