MAU Vegas 2019 Dogodek by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

ŽeleznaOglaševanje· 2020

MAU Vegas 2019 Dogodek

by Shreya Gulati

Client: Houndstooth

Železna nagrada A' Design Award Winner in Oglaševanje Category

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Verified Award Winner

Verify Award Status for #88163

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Colors

The Design

About MAU Vegas 2019 Dogodek

Mobile Apps Unlocked ali MAU Vegas je vodilni svetovni dogodek mobilnih aplikacij na svetu. Privabi največje znamke iz Silicijeve doline, vključno s Spotify, Tinder, Lyft, Bumble in MailChimp. Houndstooth je dobil nalogo, da konceptualizira, oblikuje in izvede celotno vizualno podobo in digitalno prisotnost celotnega dogodka za leto 2019. Ker dogodek poskuša potisniti meje v tehnološki prostor, so zasnovali sistem, ki bi to lahko predstavljal s pomočjo vizualnih vsebin in vpijanje občinstva v izkušnjo celostno.

The Recognition

About the Železna nagrada A' Design Award

MAU Vegas 2019 Dogodek je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od MAU Vegas 2019 Dogodek se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si MAU Vegas 2019 Dogodek zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap