Laote Breweries Embalaža za pivo by Zhangyong Hou

Laote Breweries Embalaža za pivo by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2020

Laote Breweries Embalaža za pivo

by Zhangyong Hou

Client: Zhongshihuanmei Design

Železna nagrada A' Design Award Winner in Embalaža Category

10,903

Verified Award Winner

Verify Award Status for #89522

View at A' Design Award Press Release Award Badge

Colors

The Design

About Laote Breweries Embalaža za pivo

Laote Breweries je oblikovanje embalaže za craft pivo, ki se prodaja v 500 ml aluminijastih pločevinkah. Oblikovanje je osredotočeno na podroben znak, ki se navezuje na zgodovino in tradicijo pivovarske družine. Znak naj bi nakazoval skrbno ročno varjenje piva in vzbudil radovednost o okusu. Craft pivo je izdelano v majhnih serijah in ne z veliko industrijsko proizvodnjo. Na Kitajskem je industrijsko pivo splošno dostopno, zato je varjenje v majhnih serijah cenjeno kot nekaj dragocenega. Na pločevinkah je uporabljen tisk s posebnimi (spot) barvami, da znak ostane jasen in natančen.

The Recognition

About the Železna nagrada A' Design Award

Laote Breweries Embalaža za pivo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Laote Breweries Embalaža za pivo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Laote Breweries Embalaža za pivo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging: 500 ml capacity can
Tags: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology: Spot color printing on aluminium cans
Research: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration: The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members: zhangyong,hou