Hong Kong Houseware Fair 2019 Primarna funkcija: Dogodkovna instalacija – avtor Hong Kong Trade Development Council

Delo Hong Kong Houseware Fair 2019 Primarna funkcija: Dogodkovna instalacija avtorja Hong Kong Trade Development Council je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje dogodkov in prireditev.

SrebrnaDogodek· 2020

Hong Kong Houseware Fair 2019 Primarna funkcija: Dogodkovna instalacija

avtor/ica: Hong Kong Trade Development Council

Naročnik: Hong Kong Trade Development Council

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Dogodek

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Dizajn

O dizajnu Hong Kong Houseware Fair 2019 Primarna funkcija: Dogodkovna instalacija

Besedilo knjige: Hong Kong Houseware Fair 2019 je oblikovanje dogodka, ustvarjeno za sejem, ki je potekal v kongresnem in razstavnem centru v Hong Kongu (Hong Kong Convention and Exhibition Centre). Oblikovanje zajema tri področja: pozdravno instalacijo v vhodnem preddverju, oblikovanje vhoda v razstavno dvorano ter ločen prikaz napovedi trendov. Pozdravna instalacija meri 30 kvadratnih metrov in je visoka 5 metrov ter vključuje velik LED zaslon. Materiali vključujejo večkrat uporaben aluminijast sistem, LED trakove, akrilne plošče in biološko razgradljivo preprogo. Barve in oblike, prevzete iz poročila o industrijskih trendih, povezujejo vsa tri področja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Hong Kong Houseware Fair 2019 Primarna funkcija: Dogodkovna instalacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Hong Kong Houseware Fair 2019 Primarna funkcija: Dogodkovna instalacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Hong Kong Houseware Fair 2019 Primarna funkcija: Dogodkovna instalacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimenzije in embalaža: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Oznake: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Proizvodna tehnologija: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Oblikovalski izziv: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Raziskave: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiracija: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Trajanje projekta: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Potek delovanja: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.