Pleady Branding Identiteta blagovne znamke by Katsumi Tamura

Pleady Branding Identiteta blagovne znamke by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2020

Pleady Branding Identiteta blagovne znamke

by Katsumi Tamura

Client: Good Morning Inc

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Identiteta blagovne znamke

Pleady Branding je program celostne podobe blagovne znamke, ustvarjen za specializiranega proizvajalca športnih trakov. Program zajema ime blagovne znamke, logotip, embalažo, spletne strani, katalog izdelkov, promocijske filme in stojnice za sejme. Ime združuje besedi play (igra) in ready (pripravljen). Komunikacija temelji na sloganu Tape or Lose (Zalepi ali izgubi) in ključni vizualni podobi tekačice, navdihnjeni po liniji, ki poteka skozi logotip. Rumeno-zelena barva blagovne znamke poudarja osredotočenost na športnike. Upravljanje barv zagotavlja doslednost barve blagovne znamke na papirju, filmu in zaslonih.

The Recognition

About the Bronasta nagrada A' Design Award

Pleady Branding Identiteta blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Pleady Branding Identiteta blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Pleady Branding Identiteta blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida