Camel Robot Digitalna umetnina by Edu Torres

Camel Robot Digitalna umetnina by Edu Torres is a highly esteemed winner of the very prestigious 2020 Zlata nagrada A' Design Award in Računalniška grafika, 3D modeliranje, teksturiranje in upodabljanje Competition Category.

ZlataRačunalniška grafika· 2020

Camel Robot Digitalna umetnina

by Edu Torres

Client: Camel

Zlata nagrada A' Design Award Winner in Računalniška grafika Category

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Colors

The Design

About Camel Robot Digitalna umetnina

Camel Robot je digitalna umetnina, ki logotip blagovne znamke reinterpretira kot robotsko žival. Podoba je bila izdelana kot tridimenzionalni model in upodobljena v visoki ločljivosti za tisk ter za prikazovanje v razstavnih in pisarniških prostorih. Reference so bile črpane iz industrijskih strojev, robotike in znanstvene fantastike. Telo je delno odprto, tako da notranji kabli in napajalnik ostajajo vidni. Nevtralna modra in temna barvna paleta ohranja pozornost na glavni silhueti. Raven podrobnosti je uravnotežena, da ostane prepričljiva in lahko berljiva.

The Recognition

About the Zlata nagrada A' Design Award

Camel Robot Digitalna umetnina je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Camel Robot Digitalna umetnina se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Camel Robot Digitalna umetnina ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.