DIY Spice Blends by Chef Heidi Digitalni Recepti Družbenih Medijev by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Digitalni Recepti Družbenih Medijev by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

SrebrnaOglaševanje· 2020

DIY Spice Blends by Chef Heidi Digitalni Recepti Družbenih Medijev

by Lize-Marie Swan

Client: Unilever Food Solutions

Srebrna nagrada A' Design Award Winner in Oglaševanje Category

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The Design

About DIY Spice Blends by Chef Heidi Digitalni Recepti Družbenih Medijev

Unilever Food Solutions je zadolženo rezidenčno kuharico Heidi Heckmann (regionalni kuharski kuhar, Cape Town) zadolžil, da ustvari 11 edinstvenih receptov začimbnih mešanic z uporabo ponudbe začimb Robertsons. V okviru kampanje "Naše potovanje, tvoje odkritje" je bila ideja ustvariti edinstvene slike in modele z uporabo teh sestavin za zabavno Facebook kampanjo. Vsak teden je Edinstvena mešanica začimb Chef Heidi objavljena kot medijsko bogata Facebook platna. Vsak od teh receptov je na voljo tudi za prenos iPada na spletni strani UFS.com.

The Recognition

About the Srebrna nagrada A' Design Award

DIY Spice Blends by Chef Heidi Digitalni Recepti Družbenih Medijev je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od DIY Spice Blends by Chef Heidi Digitalni Recepti Družbenih Medijev se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. DIY Spice Blends by Chef Heidi Digitalni Recepti Družbenih Medijev je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew