Follow Me Primarna funkcija: Embalaža za živila by Juntao Liu

Follow Me Primarna funkcija: Embalaža za živila by Juntao Liu is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

Follow Me Primarna funkcija: Embalaža za živila

by Juntao Liu

Client: Hills Culture Communication

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #90886

View at A' Design Award Press Release Award Badge

Colors

The Design

About Follow Me Primarna funkcija: Embalaža za živila

Follow Me je oblikovanje embalaže za budistično vegetarijansko hrano. Zasnova nagovarja mlade potrošnike, skupino, ki ji tradicionalna embalaža, običajno uporabljena za tovrstne izdelke, ne ustreza najbolje. Ohranjeni so le najbolj bistveni oblikovalski elementi, tako da embalaža deluje jedrnato, moderno in dostopno. Preprost vizualni jezik z zen značajem nadomešča znane dekorativne sloge in spreminja običajna pričakovanja glede budističnih izdelkov. Vsaka embalaža meri 80 krat 40 krat 300 milimetrov. Namen je približati vegetarijansko hrano mlajšemu občinstvu.

The Recognition

About the Srebrna nagrada A' Design Award

Follow Me Primarna funkcija: Embalaža za živila je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Follow Me Primarna funkcija: Embalaža za živila se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Follow Me Primarna funkcija: Embalaža za živila je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
Dimensions & Packaging: 80mmx40mmx300mm
Tags: A, Buddhism B,food
Inspiration: This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.
Project Duration: The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018

Read the Press Release