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A Valley In The City Marketingno doživljajsko središče by Song Han

A Valley In The City Marketingno doživljajsko središče by Song Han is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.


SrebrnaInterier· 2020

A Valley In The City Marketingno doživljajsko središče

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

Srebrna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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Colors

The Design

About A Valley In The City Marketingno doživljajsko središče

A Valley In The City je marketingno doživljajsko središče, katerega notranjost črpa navdih iz gričev, grap in potokov province Guangdong. Bionične oblike ustvarjajo sodobno in minimalistično okolje z grapo, skrito v urbani krajini. Grapa in zaprte hiše so ovite v bele perforirane aluminijaste plošče, ki prostoru dajejo profil različnih plasti. Okenske odprtine so raztresene po stenah in uokvirjajo poglede vzdolž poti. Umetniška instalacija iz bambusa, ki so jo izdelali dediči tradicionalne obrti, se skozi prostor razteza približno 300 metrov.

The Recognition

About the Srebrna nagrada A' Design Award

A Valley In The City Marketingno doživljajsko središče je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od A Valley In The City Marketingno doživljajsko središče se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. A Valley In The City Marketingno doživljajsko središče je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging
Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags
Urban Ravines,Murmuring Zephyr,Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd,Song Han ,
Production Technology
This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge
This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research
The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration
The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration
The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members
Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits
Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.

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