Sincha-Man Korporativna identiteta by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
BronastaGrafika· 2020
Sincha-Man Korporativna identiteta
Client: Sinchaman
Bronasta nagrada A' Design Award Winner in Grafika Category
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The Design
About Sincha-Man Korporativna identiteta
Sincha-Man je program korporativne identitete, ustvarjen za majhno podjetje za lizing in izposojo avtomobilov. Identiteta je zasnovana okoli junaškega lika, saj so junaki splošno prepoznavni po svojih simbolih. Ilustracije, ikone, simboli in tipografija, izrisani v hladnih modrih linijah, izražajo poštenost, zaupanje in hitrost. Motiv, ki nakazuje junaški avreolo, podpira to tematiko. Enaki elementi so dosledno uporabljeni na spletnih in tiskanih medijih. Namen identitete je novi blagovni znamki zagotoviti močno prepoznavnost in ugoden vtis na prenapolnjenem trgu.
The Recognition
About the Bronasta nagrada A' Design Award
Sincha-Man Korporativna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Sincha-Man Korporativna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Sincha-Man Korporativna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensions & Packaging
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Design Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Research
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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