Tong Yueli Primarna funkcija: Notranje oblikovanje prodajnega centra by Yi Tonghua

Tong Yueli Primarna funkcija: Notranje oblikovanje prodajnega centra by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2020

Tong Yueli Primarna funkcija: Notranje oblikovanje prodajnega centra

by Yi Tonghua

Client: Zest Art

Srebrna nagrada A' Design Award Winner in Interier Category

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Colors

The Design

About Tong Yueli Primarna funkcija: Notranje oblikovanje prodajnega centra

Tong Yueli je prodajni center, zasnovan s pravljično tematiko. Notranjost obsega 308 kvadratnih metrov in vabi obiskovalce, da prostor doživijo skozi otroško perspektivo. Preddverje uporablja žive barve za močan vizualni učinek. Kulisna stena iz papirnatih skulptur prikazuje drevesa, travo, cvetje in jelene ter ustvarja vzdušje začaranega gozda. Skriti svetlobni trakovi oddajajo toplo rumeno svetlobo, nad glavami pa so razporejene pisane žoge. Oblikovanje združuje otroško domišljijo z izkušnjami odraslih in spodbuja razmišljanje o odraščanju.

The Recognition

About the Srebrna nagrada A' Design Award

Tong Yueli Primarna funkcija: Notranje oblikovanje prodajnega centra je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Tong Yueli Primarna funkcija: Notranje oblikovanje prodajnega centra se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Tong Yueli Primarna funkcija: Notranje oblikovanje prodajnega centra je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer introduces the space in a fairytale setting, allowing visitors to explore a beautiful world from the perspective of children. With the theme of a fairytale trip, it brings a warm and healing experience for visitors.
Dimensions & Packaging: Project Area: 308 square meters
Tags: Zest Art, Yi Tonghua, Tong Yueli, The Little Prince, Fairy Tale World
Production Technology: The lobby gives visitors a strong visual impact with bright colors. Here the designer tells a beautiful fairy tale based on the understanding of colors and the expressing of images. The background wall with paper sculptures shows the luxuriant trees and grass, blooming flowers and lovely deer, creating an atmosphere of an enchanted forest. Hidden light strips shed warm yellow light around, outlining a romantic image together with colorful balls overhead.
Design Challenge: Designed and decorated in a fairytale perspective, the sales center was expected to provide interesting experience for both children and adults.
Research: As the first project in Zhongshan, the developer wanted to introduce the idea of intelligence community - let children grow up in community and to add educational function to the community construction.
Inspiration: The space allows visitors to experience the most precious and interesting parts of the childhood again. Elements of fairy tales are well presented. The image of the little prince interprets the innocence and romance in the bottom of heart.
Project Duration: Location: Zhongshan, Guangdong, China
Completion Date: Sep, 2019
Operation Flow: The design integrated the imagination of children with experience of adults to form a unique style. Its art and aesthetic atmosphere will encourage people to explore the inner mind of children and to think about the meaning of growing up.
Team Members: Yi Tonghua
Image Credits: Photography: Shixiang Wanhe & Zest Art