Winetime Seafood Embalaža – avtor Olga Takhtarova

Delo Winetime Seafood Embalaža avtorja Olga Takhtarova je izjemno cenjeni dobitnik prestižne nagrade 2020 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

PlatinastaEmbalaža· 2020

Winetime Seafood Embalaža

avtor/ica: Olga Takhtarova

Naročnik: Sot B&d

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #92361

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Barve

Dizajn

O dizajnu Winetime Seafood Embalaža

Zasnova embalaže za serijo Winetime Seafood mora pokazati svežino in zanesljivost izdelka, ugodno se mora razlikovati od konkurentov, biti harmonična in razumljiva. Uporabljene barve (modra, bela in oranžna) ustvarjajo kontrast, poudarjajo pomembne elemente in odražajo pozicioniranje blagovne znamke. Razviti edinstven koncept razlikuje serijo od drugih proizvajalcev. Strategija vizualnih informacij je omogočala prepoznavanje raznolikosti izdelkov iz serije, uporaba ilustracij namesto fotografij pa je embalažo naredila bolj zanimivo.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Winetime Seafood Embalaža je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Winetime Seafood Embalaža kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Winetime Seafood Embalaža je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimenzije in embalaža: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Oznake: seafood, fish, frozen food, packaging, branding
Proizvodna tehnologija: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Oblikovalski izziv: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Raziskave: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiracija: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Trajanje projekta: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Potek delovanja: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Zasluge za slike: Imagines №1-5 are used images www.shutterstock.com
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