Love&wash Osnovna funkcija: Embalaža by Alexander Cherkasov

Love&wash Osnovna funkcija: Embalaža by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

Love&wash Osnovna funkcija: Embalaža

by Alexander Cherkasov

Client: Love&wash

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Osnovna funkcija: Embalaža

Love&wash je oblikovanje embalaže za paleto pralnih izdelkov, vključno s pralnimi praški, pralnim gelom, kapsulami in odstranjevalcem madežev. Zasnova izraža skrb skozi preprosto metaforo oblačil, ki se objemajo. Na etiketi praška za barvne tkanine se objameta oranžna majica in kavbojska srajca. Črke logotipa so stisnjene skupaj, da ponovijo isto idejo. Barve ozadja ločujejo izdelke, medtem ko modra tipografija nakazuje svežino in čistost. Embalaža je izdelana iz kartona in plastike, načrtovana pa je uporaba biološko razgradljivih materialov.

The Recognition

About the Srebrna nagrada A' Design Award

Love&wash Osnovna funkcija: Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Love&wash Osnovna funkcija: Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Love&wash Osnovna funkcija: Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin