Lada 2050 Umetniška knjiga – avtor Anna Kravchenko

Delo Lada 2050 Umetniška knjiga avtorja Anna Kravchenko je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje tiskanih in objavljenih medijev.

BronastaTisk· 2020

Lada 2050 Umetniška knjiga

avtor/ica: Anna Kravchenko

Naročnik: Moscow Polytech

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Tisk

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Preverite status nagrade za #92629

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Barve

Dizajn

O dizajnu Lada 2050 Umetniška knjiga

Lada 2050 je umetniška knjiga, ki predstavlja rezultate mednarodnega študentskega natečaja o mobilnosti prihodnosti. Knjiga ima 264 strani in format 265 krat 235 milimetrov, z notranjimi zavihki, platnica pa ima mat laminacijo. Sistem znakov, ki temelji na treh straneh kocke in predstavlja tri oblikovalske šole, vodi bralca skozi vsebino. Predlisti z naslovi ločujejo šest ekip. Skice, ilustracije in faze modeliranja so prikazane po vrstnem redu. Barvna shema sledi barvi finalnega modela vozila.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Lada 2050 Umetniška knjiga je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Lada 2050 Umetniška knjiga se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Lada 2050 Umetniška knjiga sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest.
Dimenzije in embalaža: ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks.
Oznake: future vision, mobility, vehicle, artbook, design school, Lada
Proizvodna tehnologija: To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model.
Oblikovalski izziv: Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Raziskave: The main manifest of this project is based on three main
words, that were the basis of all project: future, mobility,
human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme.
Inspiracija: Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Trajanje projekta: The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand.
Potek delovanja: The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist.
Člani ekipe: Art Director: Anna Kravchenko
Design Team Leader: Nikita Tereshin
Visualization Team Leader: Maria Kondratieva