The Moment Koledar 2020 – avtor Xiutao Fu

Delo The Moment Koledar 2020 avtorja Xiutao Fu je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ZlataGrafika· 2020

The Moment Koledar 2020

avtor/ica: Xiutao Fu

Naročnik: Mattenai

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #93258

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Barve

Dizajn

O dizajnu The Moment Koledar 2020

Koledar trenutka črpa navdih iz starodavne modrosti kitajskih solarnih obdobij in Knjige pridigar iz Biblije. Stremi k razmisleku o nemirni naravi sodobne družbe ter opominja ljudi, naj prepoznajo vsako obdobje in cenijo sedanjost. V tej novi zasnovi je mesec natisnjen v središču strani, medtem ko so datumi razporejeni vzdolž gradientnega loka. Ko se datumi in loki vrtijo v smeri urinega kazalca okoli središča, postopoma bledijo—zahvaljujoč prosojnemu papirju—in prikličejo poetično predstavo, da je večnost sestavljena iz zaporedja sedanjih trenutkov.

Priznanje

O nagradi Zlata nagrada A' Design Award

The Moment Koledar 2020 je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od The Moment Koledar 2020 se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. The Moment Koledar 2020 ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimenzije in embalaža: 185mm x 94mm x 46.5mm
Oznake: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Proizvodna tehnologija: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Oblikovalski izziv: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Raziskave: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiracija: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Trajanje projekta: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Potek delovanja: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patenti: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Člani ekipe: Creative Director & Designer: Xiutao FU
Zasluge za slike: Echo Chen, 2019