Tea and Pastry Primarna funkcija: Darilna embalaža by Weiquan Long

Tea and Pastry Primarna funkcija: Darilna embalaža by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

Tea and Pastry Primarna funkcija: Darilna embalaža

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Primarna funkcija: Darilna embalaža

Besedilo knjige: Čaj in pecivo je darilni embalažni komplet, ustvarjen za praznik sredine jeseni. Komplet vsebuje dve škatli v eni embalaži, v katerih sta črni čaj in maslen piškot v slogu Su. Postavitev površine je preprosta in nevsiljiva. Tuš slika prikazuje čajno goro, tanke črte pa orisujejo pecivo. Učinka podrgnjenja in tuša dodajata eleganten značaj. Embalaža je izdelana iz kraft papirja. Zasnova se navezuje na tradicijo shranjevanja čaja v glineni posodi, ki odraža trajno naklonjenost med ljudmi. Namen je izraziti prijateljstvo skozi skromno darilo.

The Recognition

About the Srebrna nagrada A' Design Award

Tea and Pastry Primarna funkcija: Darilna embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Tea and Pastry Primarna funkcija: Darilna embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Tea and Pastry Primarna funkcija: Darilna embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017