Regeneration Vizualna identiteta razstave by Weiquan Long

Regeneration Vizualna identiteta razstave by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2020

Regeneration Vizualna identiteta razstave

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Regeneration Vizualna identiteta razstave

Regeneracija je vizualna identiteta razstave, ustvarjena za okoljsko umetniško razstavo, ki temelji na kartonskih škatlah. Razstava je del serije, ki povezuje varstvo okolja in umetnost. Vejica je uporabljena kot osrednji vizualni element, saj vejica označuje tako premor kot nov začetek. Vejica je postavljena na zeleno polje in se nanaša na krog recikliranja. V oblikovanju sta uporabljeni zeleni papir in papirna koža. Motiv vejice je uporabljen tudi na brošurah, majicah in embalaži.

The Recognition

About the Železna nagrada A' Design Award

Regeneration Vizualna identiteta razstave je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Regeneration Vizualna identiteta razstave se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Regeneration Vizualna identiteta razstave zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is one of a series of Environmental Protection and Arts exhibitions. Regeneration is an environmental art exhibition based on cardboard boxes. The comma is a symbolic element for both a pause and a start, so it is used visually and on brochures, T-shirts and packaging. The color and green of the cartons reflect the purpose of the exhibition and the concept of environmental protection.
Dimensions & Packaging: DIMENSION: 210mm x 190mm x 24mm
Tags: Environmental Protection + Arts / Exhibition + Visual/Recycling
Production Technology: Green paper
The paper skin
Design Challenge: We plan Environmental Protection + Arts series of exhibitions, hoping to explore the concept of environmental protection of contemporary art works by different artists, convey environmental issues through art, and call people's attention to environmental protection. Finding such artists and art forms, and then designing them to show the intent of the exhibition, is a challenge.
Research: The Chinese government attaches great importance to environmental protection, and the project is supported by the publicity and education center of the Guangdong provincial environmental protection department. It uses the artistic form dissemination environmental protection consciousness, calls on the public to join the action, causes the environmental protection propaganda to get the dissemination.
Inspiration: It comes from the thinking of the exhibition planning of Environmental Protection and Arts, an exhibition of works created through paper skins, cartons and so on. A comma, which is connected before and after a sentence, is both an end and a beginning. It expresses the ecological phenomenon of recycling.
Project Duration: June 2017 Guangzhou, China
Team Members: Weiquan Long/Xueqiong Guo