Macy’s App Redesign Primarna funkcija: Mobilna nakupovalna aplikacija by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje mobilnih tehnologij, aplikacij in programske opreme Competition Category.
SrebrnaMobilno· 2020
Macy’s App Redesign Primarna funkcija: Mobilna nakupovalna aplikacija
Client: Macy's
Srebrna nagrada A' Design Award Winner in Mobilno Category
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The Design
About Macy’s App Redesign Primarna funkcija: Mobilna nakupovalna aplikacija
Aplikacija Macy's App je mobilna nakupovalna aplikacija, ki je bila leta 2019 preoblikovana za naprave Android in iOS. Aplikacija strankam omogoča brskanje in nakup modnih, lepotnih in domačih izdelkov s pametnega telefona ali tablice. Postavitev je čista in preprosta ter črpa vizualne namige iz modnih medijev in potrošniških tehnoloških izdelkov. Orodja na osnovi kamere podpirajo skeniranje in plačilo, funkcije obogatene resničnosti pa strankam omogočajo predogled izdelkov pred nakupom. Preoblikovanje je temeljilo na obsežni uporabniški raziskavi in na povratnih informacijah strank, angažiranost uporabnikov pa se je po zagonu povečala.
The Recognition
About the Srebrna nagrada A' Design Award
Macy’s App Redesign Primarna funkcija: Mobilna nakupovalna aplikacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Macy’s App Redesign Primarna funkcija: Mobilna nakupovalna aplikacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Macy’s App Redesign Primarna funkcija: Mobilna nakupovalna aplikacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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