Macy’s Website Spletni vmesnik by Willy Lai and Dave Torres

Macy’s Website Spletni vmesnik by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje vmesnikov, interakcij in uporabniške izkušnje Competition Category.

SrebrnaVmesnik· 2020

Macy’s Website Spletni vmesnik

by Willy Lai and Dave Torres

Client: Macy's

Srebrna nagrada A' Design Award Winner in Vmesnik Category

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Colors

The Design

About Macy’s Website Spletni vmesnik

Spletna stran Macy's je vmesnik spletne trgovine, ki strankam omogoča brskanje in nakup izdelkov, ki jih ponuja Macy's. Spletna stran je bila preoblikovana na podlagi povratnih informacij strank, kar je privedlo do čiste in preproste postavitve, navdihnjene z modnimi mediji in potrošniškimi tehnološkimi izdelki. Odzivne spletne tehnologije omogočajo dostop prek prenosnih računalnikov, tabličnih računalnikov in pametnih telefonov. Delo so usmerjale obsežne raziskave, vključno z anketami uporabnikov, intervjuji, A/B testiranjem in testiranjem uporabnosti. Preprostejša struktura poenostavlja postopek nakupa in izboljšuje angažiranost uporabnikov.

The Recognition

About the Srebrna nagrada A' Design Award

Macy’s Website Spletni vmesnik je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Macy’s Website Spletni vmesnik se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Macy’s Website Spletni vmesnik je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.