Logothetis Embalaža za hrano – avtor Antonia Skaraki

Delo Logothetis Embalaža za hrano avtorja Antonia Skaraki je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Logothetis Embalaža za hrano

avtor/ica: Antonia Skaraki

Naročnik: Logothetis

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #94668

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Barve

Dizajn

O dizajnu Logothetis Embalaža za hrano

Mati narava, večno navdihovanje, vodi k izjemni zasnovi tradicionalnega načina delovanja. Kmetija Logothetis na Zakintosu v Grčiji omogoča, da se vrednote in pomen legendarnega grškega izročila razkrijejo na dinamičen način. Izkušnja od kmetije do mize se sreča z magijo oblikovanja, pripovedovanja zgodb in blagovne znamke. S klasično in čisto identiteto ter igrivo noto za današnje občinstvo embalaža daje toplo avro, ki vabi vse potrošnike, da jo dobijo!

Priznanje

O nagradi Zlata nagrada A' Design Award

Logothetis Embalaža za hrano je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Logothetis Embalaža za hrano se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Logothetis Embalaža za hrano ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimenzije in embalaža: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Oznake: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Proizvodna tehnologija: Glass jars, paper boxes and metal tins.
Oblikovalski izziv: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Raziskave: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiracija: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Trajanje projekta: The project began and finished in 2019 in Athens, Greece.
Potek delovanja: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Člani ekipe: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Zasluge za slike: A.S. Advertising, 2019