Masstone Notranja zasnova modne butične trgovine by SpActrum

Masstone Notranja zasnova modne butične trgovine by SpActrum is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

BronastaInterier· 2021

Masstone Notranja zasnova modne butične trgovine

by SpActrum

Client: SpActrum

Bronasta nagrada A' Design Award Winner in Interier Category

9,210

Verified Award Winner

Verify Award Status for #95371

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Masstone Notranja zasnova modne butične trgovine

Masstone je notranja zasnova modne butične trgovine v Taiyuanu na Kitajskem. Butik zavzema 520 kvadratnih metrov na dveh nadstropjih in je zasnovan kot notranji vrt. Velik položen klanec vodi do vhoda, klančina pa se povezuje z vrhnjo ploščadjo. Tri kratke stopnice dodajajo dodatne poti. Klančine, ploščadi in stopnice podpirajo modne revije, pomerjanje oblačil, prodajo in sprostitev. Med uporabljenimi materiali so anodizirane aluminijaste plošče, GRG, teraco in jeklena konstrukcija. Samodejno namakana zelena stena mehča geometrijo prostora. Betonska konstrukcija ostaja vidna.

The Recognition

About the Bronasta nagrada A' Design Award

Masstone Notranja zasnova modne butične trgovine je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Masstone Notranja zasnova modne butične trgovine se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Masstone Notranja zasnova modne butične trgovine sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan