Zlata Grafika · 2021
Madame Butterfly Serija plakatov
- Zlata nagrada A' Design Award 2021 in Grafika
- CLIENT: Liudmila Shurygina
- Estimated Number of Design Views: 49,813
- Verification code AADA40CB74 · Verify this award
Colors
About Madame Butterfly Serija plakatov
Madame Butterfly je serija opernih plakatov. Vsak plakat prikazuje ikoničen portret pojoče ženske kot osrednje figure operne zgodbe in simbola strasti. Serija zajema opere, kot so Madame Butterfly, Tosca in Norma, ter odraža tragično in odvisno vlogo žensk v njihovih libretih. Vsaka kompozicija predstavlja zaključni prizor, vrhunec zgodbe. Oblikovanje se opira na minimalistične oblike, ekspresivno slikarstvo in slog Memphis, z odprtimi barvami in močnim kontrastom. Plakati so natisnjeni v formatu A1 na kartonskem papirju.
About the Zlata nagrada A' Design Award
Madame Butterfly Serija plakatov je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Madame Butterfly Serija plakatov se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Madame Butterfly Serija plakatov ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Press Kit
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
