Korea Sport Coach Federation Blagovna Znamka In Vizualna Identiteta by Yena Choi and Jinha Seo

Korea Sport Coach Federation Blagovna Znamka In Vizualna Identiteta by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2020

Korea Sport Coach Federation Blagovna Znamka In Vizualna Identiteta

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Bronasta nagrada A' Design Award Winner in Grafika Category

13,836

Verified Award Winner

Verify Award Status for #98641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Blagovna Znamka In Vizualna Identiteta

KSCF je korejska športna divizija, ki zbira strokovnjake, povezane s športom, vključno z aktivnimi in nekdanjimi reprezentanti, trenerji in lastniki športnih ekip. Srčni logotip je narisan z osi XY, ki predstavlja športnikovo evforijo in adrenalin, trenerjevo predanost in naklonjenost njihovim ekipam ter splošno ljubezen do športa. Srčni logotip je sestavljen iz štirih kosov sestavljanke: ušesa, puščice, stopala in srca. Uho simbolizira poslušanje, puščica simbolizira cilj in smer, stopalo simbolizira sposobnost, srce pa simbolizira strast.

The Recognition

About the Bronasta nagrada A' Design Award

Korea Sport Coach Federation Blagovna Znamka In Vizualna Identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Korea Sport Coach Federation Blagovna Znamka In Vizualna Identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Korea Sport Coach Federation Blagovna Znamka In Vizualna Identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team