Mitsubishi eK X (Cross) Brošura by Tomohira Kodama

Mitsubishi eK X (Cross) Brošura by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

SrebrnaOglaševanje· 2020

Mitsubishi eK X (Cross) Brošura

by Tomohira Kodama

Client: Mistubishi Motors

Srebrna nagrada A' Design Award Winner in Oglaševanje Category

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Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Brošura

Mitsubishi eK X je brošura, ustvarjena za crossover kei avtomobil. Brošura predstavlja vozilo kot kompakten model s SUV značajem, aktivnim oblikovanjem in nizko porabo goriva. Postavitev sledi konceptu Cute Beast, ki je usmerjal tudi zunanje oblikovanje avtomobila. Za pritegnitev pozornosti na prvi pogled je uporabljena drzna kombinacija rumene in črne barve. Vsaka funkcija in zmogljivost je prikazana v jasnem zaporedju. Brošura je bila zasnovana za doseganje strank, ki želijo preizkusiti nekaj novega.

The Recognition

About the Srebrna nagrada A' Design Award

Mitsubishi eK X (Cross) Brošura je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mitsubishi eK X (Cross) Brošura se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mitsubishi eK X (Cross) Brošura je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release