Project Yellow Promocija Blagovne Znamke by Yu Chen

Project Yellow Promocija Blagovne Znamke by Yu Chen is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2020

Project Yellow Promocija Blagovne Znamke

by Yu Chen

Client: Hubei University of Technology

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Project Yellow Promocija Blagovne Znamke

Project Yellow je obsežen umetniški projekt, ki konstruira vizualni koncept Everything is Yellow. V skladu s ključno vizijo bodo v različnih mestih izdelani veliki zunanji prikazi, hkrati pa bo izdelovana vrsta kulturnih in ustvarjalnih izpeljank. Projekt Yellow Yellow kot vizualni IP ima prepričljivo vizualno podobo in energično barvno shemo, da oblikuje enotno ključno vizijo, zaradi katere so ljudje nepozabni. Primerno za obsežno promocijo prek spleta in brez povezave ter za ustvarjanje vizualnih izpeljank, je edinstven oblikovalski projekt.

The Recognition

About the Srebrna nagrada A' Design Award

Project Yellow Promocija Blagovne Znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Project Yellow Promocija Blagovne Znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Project Yellow Promocija Blagovne Znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen