Be Fly Utopia Notranjost prodajnega centra by Longer Design

Be Fly Utopia Notranjost prodajnega centra by Longer Design is a highly esteemed winner of the very prestigious 2020 Zlata nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ZlataInterier· 2020

Be Fly Utopia Notranjost prodajnega centra

by Longer Design

Client: Longer Design

Zlata nagrada A' Design Award Winner in Interier Category

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Verified Award Winner
Verify Award Status for #99007

View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Fly Utopia Notranjost prodajnega centra

Be Fly Utopia je prodajni center v mestu Chongqing na Kitajskem, ki obsega 225 kvadratnih metrov. Zasnova v enem samem interierju združuje kavarno, knjižnico in dvorano za doživljanje življenjskega sloga. V pritličju je kavarniški prostor s sivimi talnimi ploščicami dimenzij 300 x 1200 milimetrov in pultom, obdelanim z nevtralno sivimi opekami. Stopnišče, knjižna omara in točilni pult so izvedeni v svetlih lesnih tonih. Ob stopnicah, ki vodijo v nadstropje, se dviga visoka knjižna omara. Strop območja za pogajanja sledi prvotni poševni strehi in uporablja dve zloženi plošči. Namen zasnove je ustvariti topel in naraven prostor za prihodnjo skupnost.

The Recognition

About the Zlata nagrada A' Design Award

Be Fly Utopia Notranjost prodajnega centra je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Be Fly Utopia Notranjost prodajnega centra se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Be Fly Utopia Notranjost prodajnega centra ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
Dimensions & Packaging: The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
Tags: Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
Production Technology: The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
Design Challenge: During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
Research: Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
Inspiration: It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
Project Duration: The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
Operation Flow: In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
Patents: Copyrights belong to Xiaodong Zhang, 2019.
Team Members: Xiaodong Zhang
Image Credits: Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.