Lu One Sistem oznak by Zesion Design is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2020

Lu One Sistem oznak

by Zesion Design

Client: Zesion Design

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Lu One Sistem oznak

Lu One je sistem oznak, zasnovan za vrhunsko vilo v mestu Luzhou v provinci Anhui na Kitajskem, ki se nahaja znotraj gozdnega parka. Usmerjevalne oznake združujejo funkcijo zemljevida in funkcijo kazalca, kar zmanjša število talnih oznak in prihrani material. Prosojne rjave smolnate plošče so združene s kovinskimi ploščami, tako da oznake podnevi odsevajo okoliško pokrajino, ponoči pa jih osvetljuje LED svetloba. Barve in materiali so poenoteni z arhitekturo in krajino. Številke stavb in številke enot sledijo oblikam črk logotipa Lu One za vizualno skladnost.

The Recognition

About the Srebrna nagrada A' Design Award

Lu One Sistem oznak je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Lu One Sistem oznak se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Lu One Sistem oznak je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a signage system designed for the "Lu One" high-end villa residence. The villa is located in Luzhou (Anhui, China) and is known as "a villa in the forest". The Wayfinding Signage combines map and pointing functions to reduce the number of landing signs. The overall color and material are unified and integrated into the architectural landscape. The font design of the building number and the door number uses the design style of the "Lu One"logo, enhancing the overall consistency.
Dimensions & Packaging: The corner wall signage ：3256(w)*1160(h)*400(d),Metal；
Vehicle signage：460(w)*2000(h)*135(d), Translucent ECO resin plates+Metal;
The wayfinding signage：400(w)*1900(h)*100(d),Translucent ECO resin plates+Metal;
Building No Sign :800(w)*500(h)*60(d),Translucent ECO resin plates+Metal;
Unit No. design Sign:175(w)*400(h)*30(d) ,Metal.
Tags: Signage, Way finding, VI, Logo, graphics
Production Technology: The Wayfinding Signage use translucent brown ECO resin plates + metal plates. The transparent plate reflects the surrounding scenery during the day, achieving the effect of invisibility. The content of the sign information is made of metal, which is clearly visible. The semi-transparent resin plate will map LED lights at night, making the signboard very eye-catching at night.Unit entrance sign: Inlaid in the stone of the view wall. The signboard will not appear too deliberately and integrate with the landscape.
Design Challenge: 1.Production of glass brick for main entrance
The glass brick of 240×50 and 120×50 modules are used to make the main entrance sign，
In order to prevent the logo from being deformed, a total of more than 10 combinations were typeset and calculated.
2. Selection of translucent environmentally friendly resin
In order to uniformly illuminate a box of about 1 square, we used 4 1W LED light sources, and conducted many experiments using the characteristics of translucent resin plate material.
Research: According to the survey, customers aged 30-40 and 50 above are the main customers of our residence. These two categories of people have the same tags: uniqueness, tagging, face, ritual sense, unique aesthetics, security, and privacy.
They have common needs: they pay attention to the internal environment of the community, prefer a large area of the yard, value the greening level of the community, require high-end tree species, and have high requirements for the shape and quality of landmarks.
Inspiration: The name of the project refers the ancient poem a pot of wine between flowers,half of the flower field in front of the Lu, "Lu" stands for Luzhou, and is the another name of Hefei, Anhui. "Lu One" is a meaning of leading human settlements in Anhui. The design abandons the decoration details, and presents a low profile and luxurious beauty through the change of the shape and the texture of the material itself, together with the appropriate light and shadow embellishment.
Project Duration: The project was commissioned in Shanghai in July 2019. After understanding the entire forest park project, it was completed and installed in Hefei in October 2019.
Operation Flow: 1. A unified design language is used for the font design of the entire set of sign systems, and the simple lines echo the modern design style of the building itself.2. The wayfinding signage on the road are on the landscape grille. The shape of the Logo follows the landscape grille, and combined with the landscape wall to form a 180-degree visible form sign.3. The wayfinding signage combine the map function and the pointing function to reduce the number of landing signs and save materials.
Team Members: Lisa Zhou
Jian Chan