Holiday Gift Set Osnovna funkcija: Embalaža za darilni komplet by Salvita Bingelyte

Holiday Gift Set Osnovna funkcija: Embalaža za darilni komplet by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

Holiday Gift Set Osnovna funkcija: Embalaža za darilni komplet

by Salvita Bingelyte

Client: Salvita Design

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Holiday Gift Set Osnovna funkcija: Embalaža za darilni komplet

Praznični darilni komplet je embalažni dizajn za zbirko potrošnih prazničnih daril. Komplet vsebuje 80 g čokoladno tablico, 40 g paket zeliščnega čaja, 200 g kozarec naravnega medu in 140 g dišečo svečo z vonjem po cimetu. Ilustracije so navdihnjene z Žemino, litovsko boginjo zemlje, ki je tu prikazana kot sodobna figura v supergah in s slušalkami. Dolgi beli lasje boginje spominjajo na sneg in znane praznične podobe. Umirjena naravna barvna paleta odraža sestavine. Uporabljeni so ofsetni, fleksografski in digitalni tisk.

The Recognition

About the Srebrna nagrada A' Design Award

Holiday Gift Set Osnovna funkcija: Embalaža za darilni komplet je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Holiday Gift Set Osnovna funkcija: Embalaža za darilni komplet se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Holiday Gift Set Osnovna funkcija: Embalaža za darilni komplet je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)