Hak Hi Kong Ponovna Znamka Yong Harbor by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Ponovna Znamka Yong Harbor by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2020

Hak Hi Kong Ponovna Znamka Yong Harbor

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Hak Hi Kong Ponovna Znamka Yong Harbor

Predlog uporablja tri koncepte za obnovo sistema CI za ribiško pristanišče Yong-An. Prvi je nov logotip, ki ustvarja s specifičnim vizualnim gradivom, pridobljenim iz kulturnih značilnosti skupnosti Hakka. Naslednji korak je ponovna raziskava zabavne izkušnje, nato ustvarite dva lika maskote, ki predstavljata in pustite, da se pojavita v novih atrakcijah za vodenje turistov v pristanišče. Nenazadnje je v notranjosti načrtovati devet pik, ki jih obdajajo zabavne dejavnosti in okusne kuhinje.

The Recognition

About the Srebrna nagrada A' Design Award

Hak Hi Kong Ponovna Znamka Yong Harbor je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Hak Hi Kong Ponovna Znamka Yong Harbor se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Hak Hi Kong Ponovna Znamka Yong Harbor je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang