Mixed Reality Holografska instalacija by Aleksandr Volkov

Mixed Reality Holografska instalacija by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje dogodkov in prireditev Competition Category.

SrebrnaDogodek· 2020

Mixed Reality Holografska instalacija

by Aleksandr Volkov

Client: Economiton

Srebrna nagrada A' Design Award Winner in Dogodek Category

50,174

Verified Award Winner

Verify Award Status for #99442

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mixed Reality Holografska instalacija

Mixed Reality je interaktivna holografska instalacija, ustvarjena za razstavni prostor o energetski strategiji mesta Moskva. Instalacija temelji na principu Pepper's Ghost, ki je bil razširjen z dodatnimi plastmi. LED-stena v ozadju, trije talni projektorji in stropna LED-razsvetljava sodelujejo s holografsko folijo, ogledali in zvokom. Animirana svetloba in senca dajeta projiciranim objektom močan občutek prisotnosti. Obiskovalci na zaslonu na dotik izberejo temo ter opazujejo, kako se figure in grafi pojavljajo in raztapljajo v zraku.

The Recognition

About the Srebrna nagrada A' Design Award

Mixed Reality Holografska instalacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mixed Reality Holografska instalacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mixed Reality Holografska instalacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.