Wild Cook Advertising Plakat by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Plakat by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

ŽeleznaOglaševanje· 2020

Wild Cook Advertising Plakat

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Železna nagrada A' Design Award Winner in Oglaševanje Category

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Colors

The Design

About Wild Cook Advertising Plakat

Oglaševanje je eden najpomembnejših delov predstavljanja izdelka. Da bi lahko predstavili dizajn, bi morali oblikovalci razumeti glavne vidike zasnove in da bi ga umetniško predstavili, se morajo osredotočiti na njegove najpomembnejše lastnosti. Predstavljeni dizajn so oglaševalni plakati za izdelek, ki daje različne vonji po kajenju od gladkega izgorevanja naravnih materialov do hrane, zato so oblikovalci vztrajali pri prikazovanju naravnih materialov in iz njih izteka dim. Namen oblikovalcev je bil spodbuditi njihovo radovednost do oglaševanja.

The Recognition

About the Železna nagrada A' Design Award

Wild Cook Advertising Plakat je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Wild Cook Advertising Plakat se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Wild Cook Advertising Plakat zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad