Daikure Brand Identity Posita by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Fa'alauiloa Competition Category.

ApamemeaFa'alauiloa· 2020

Daikure Brand Identity Posita

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Apamemea Winner in Fa'alauiloa Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Posita

Tala o le Tusi: O le Daikure Brand Identity o se faasologa posita na faia mo se kamupani gaosiga o Iapani i le pisinisi tele. O tagata faigaluega moni o le kamupani e faaali mai o ni faataitaiga. O mata manino ma mautu e faaalia ai le taulaʻi atu ma le tomai faʻapitoa. O le tulaga o le tino o faataitaiga e faaalia ai le lototele i le galuega faapitoa. O foliga o mata e fautua mai ai le popoto umi ma le faamaoni. O le eseesega i le va o le malamalama pupula ma le lanumoana pogisa e lagolagoina ai tulaga taua o le fa'ailoga e pei o le tomai fa'apitoa, gauai atu i faʻamatalaga laiti, ma le poto masani. O ata ua mamanuina ina ia tuʻuina atu ai se malosi mausalī ma malosi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Daikure Brand Identity Posita, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Daikure Brand Identity Posita e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Daikure Brand Identity Posita e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd