Ugly Monster Afifiga o Popsicle by JBBC Branding Consultancy

Ugly Monster Afifiga o Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Ugly Monster Afifiga o Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Apamemea Winner in Afifi Category

15,752

Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Afifiga o Popsicle

O le Ugly Monster o se afifiga mo se oloa popsicle na faia i Taiuana. O le mamanu o loʻo faʻaalia ai se tagata lanu meamata ma se luga mataʻutia, na maua mai i le kuava, o se fua e ola i le taulaga o Yanchao. O le lanu meamata mumū e avatu ai i le tagata se foliga lelei ma le olaola. O le tino ma vae e le paleni le fua faatatau, ma e leai ni lima o le tagata, o lea e foliga malie ai le fausaga. O le afifiga e 70 mm le lautele, 195 mm le umi ma le 20 mm le maualuga. O le faamoemoe o le mamanu e faalauiloa ai le oloa ma faasaga ai le mafaufau i le taulaga laʻititi ma ana faifaatoaga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Ugly Monster Afifiga o Popsicle, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Ugly Monster Afifiga o Popsicle e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Ugly Monster Afifiga o Popsicle e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.