Platinamu Afifi · 2021
Pepsi Chinas People Daily New Media Apa Meainu
by PepsiCo Design and Innovation
- A' Design Award Platinamu 2021 in Afifi
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Apa Meainu
O le Everyday Heroes o se faasologa o mamanu apa meainu faamanatu na faia mo Pepsi i le galulue faatasi ma le vaega o le New Media a le nusipepa People's Daily a Saina. E faamamaluina e nei apa le aufaigaluega faafomai, tagata faigaluega, volenitia ma tagata tilivā oloa o ē na tautua i o latou nuu ma alalafaga i luma tonu o le taua i le taimi o le faamai o le KOVITI-19. O mamanu taitasi e faamamaluina ai se tupulaga fou o toa o aso taitasi ma faaali atu ai le agaga faafetai mo a latou sao i aso uma. O le teuina o le oloa ua liua ai se koneteina meainu masani e avea ma se feau faalauaitele faigofie o le faafetai ma le faaaloalo faatasi.
About the A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Pepsi Chinas People Daily New Media Apa Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pepsi Chinas People Daily New Media Apa Meainu e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Pepsi Chinas People Daily New Media Apa Meainu o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
