Beyond the Blue Tusi by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Lolomi Competition Category.

ArioLolomi· 2020

Beyond the Blue Tusi

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Ario Winner in Lolomi Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Tusi

Beyond the Blue o se tusi e uiga i faafitauli tau si'osi'omaga e feso'ota'i ma le sami. O mataupu ta'itasi e fa'atomua i se fasi lanu ma'oti e fa'aali ai se foliga eseese o le vasa. O le fasi lanu meamata e fai ma sui o se vaomatua o le sami e maloloina, ae o le fasi lanu mumu e fa'asino atu i se sami ua fa'apogisaina i le toto o tafolā. E fa'aaogaina le lanu e fai ma auala faigofie ma lautele e fa'amatala ai autu lavelave tau si'osi'omaga i tagata faitau o soo se tausaga. O le tusi e 187 mm i le 245 mm ma e 90 itulau. O le lolomiga e fa'aaogaina ai le vaili suau'u pi soya i luga o le pepa mata mamafa e 100 g, ma o le nonoa i filo e fa'aitiitia ai le fa'aaogaina o kelu.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Beyond the Blue Tusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Beyond the Blue Tusi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Beyond the Blue Tusi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam