2030 Messaging Gift Kata Meaalofa by Tist

2030 Messaging Gift Kata Meaalofa by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Meaalofa Competition Category.

UʻameaMeaalofa· 2020

2030 Messaging Gift Kata Meaalofa

by Tist

Client: Tist

A' Design Award Uʻamea Winner in Meaalofa Category

28,471

Verified Award Winner

Verify Award Status for #102099

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Kata Meaalofa

Upu Tusitusia: O le 2030 Messaging Gift o se faasologa o kata meaalofa na mamanuina mo tagata faatau i totonu o le luasefulu ma le tolusefulu o latou tausaga. E mafai ona faaaogaina kata i totonu o faleoloa uma o se kamupani lalolagi atoa e fai ai ola masani. O kata taitasi e iai se savali puupuu o le faalaeiauina, viiga, faamafanafanaga, po o le faamalo, na tusia i upu masani i lenei vaega o tausaga. E sefulu ituaiga na gaosia, e taitasi le fua o le 50 i le 90 mila-mita. Sa faapaepae ese lanu ma mea eseese e maua ai i luga o le kata se aa vaaia e tolu-itulaau. E mafai e kata ona auina atu e se tasi se savali ma teuina foi e fai ma ana lava mea.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai 2030 Messaging Gift Kata Meaalofa, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina 2030 Messaging Gift Kata Meaalofa e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai 2030 Messaging Gift Kata Meaalofa ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ